Typically on Thirsty Thursday we feature alcoholic beverages, but I am making an exception today due to the fact that the history of this drink is pretty cool, especially to a geeky history major like me. If you’ve ever traveled to Europe or Germany specifically you may have been surprised at how much the people like Fanta, and there is a very good reason for that. Let’s crack a bottle of this orangey drink and learn about it’s interesting past.
Because of the embargo on Germany during World War Two, Germany’s Coca-Cola production went into a stand still. They were not able to receive the syrup needed to produce Coke. This lead Max Keith, Head of Coca-Cola Deutschland, to come up with a plan. He decided that his corporation needed to put out something that Germany had access to. And thus Fanta was born. The drink was so popular that 3 million cases were produced between 1940 and 1943 allowing the factory to stay open during the remainder of WWII.
After the war ended, Coca-Cola took back control of the German corporation as well as the profits and Fanta recipe. The drink was originally marketed heavily in Europe, Asia and South America, but eventually came over to the United States. If you have ever had it in Europe you know it is much less orange than it is in the United States. Obviously you can get this beverage here, but don’t you want to try this drink in it’s native country? I knew you did! So give us a call today!
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